How to create a winning team


Managing an office or facility in Singapore means working with a multitude of different nationalities and cultures. Do you get the best out of the multicultural mix?

If your aim is to increase team performance and to get the best out of your team and business in Singapore, you need to establish the right match between your management style and the needs of your team members.

Training goals

  • Take a deep dive into your own and other’s cultural mindsets and gain understanding of how culture determines our ways of working.
  • Explore cultural similarities and differences between various Asians, Arabs and Westerners and define opportunities and pitfalls for successful collaboration.
  • Increase overall team performance by developing successful leadership and communication styles in managing your team.

This program provides insights into the cultural aspects that impact your business and team performance as well as tailored strategies to successfully lead your multicultural team.


  • Understanding the differences between relevant Western, Arab and Asian business cultures with regard to organization, leadership, management and communication
  • Impactful communication strategies in daily work situations (leadership, feedback, negotiating)
  • An effective approach and tools to manage diverse teams (motivating and committing)

Who should attend?

General managers, operational managers and team leaders of companies who manage branch offices and facilities and have several years of experience in a multicultural environment.


The program will focus on the situational challenges of the participants in daily management of local branches and teams, such as issues related to hierarchy, planning and responsibility. We will address their questions in an interactive way. Together with the participants we develop appropriate responses to strengthen collaboration within their teams. We tailor to the national and professional cultural backgrounds of the participants, based on prior intakes.

The training program consists of the following modules:

Business Cases
Experiences & Expectations
Inventory of practical cases

Cultural Exchanges
The interaction between various Western, Arab and Asian business cultures regarding:

  • Drivers and motivations
  • Hierarchy and management
  • Organization and meetings
  • Time and planning
  • Rules and regulations

Connecting Cultures
Effective communication in daily work situations

  • Communication styles across cultures (verbal and written)
  • Motivating and giving feedback
  • Convincing and negotiating
  • Empowerment and responsibility

Leadership Styles
Reflection on one’s own cultural profile and preferred management styles

  • Leadership styles across cultures
  • Lesson’s learned and exemplary behaviors
  • Building and managing diverse teams


Culture-Inc. is a cross-cultural training and consultancy provider, operating in The Netherlands, China, Singapore and Dubai. Our team consists of highly qualified professionals with extensive practical experience in cross-cultural collaboration around the world.

Simone Buijzen, senior trainer cross-cultural management & communication.
Simone is an experienced professional and expat, having lived and worked for over 18 years Asia wide in Indonesia, Vietnam, Singapore, Korea, Thailand, Malaysia, The Philippines, Taiwan, Hong Kong, Australia and New Zealand.

Simone has worked for multi-nationals, smaller companies and set up a consultancy business in Asia. With a background in marketing and branding she did a lot of qualitative market research in the Asian region, which gave her an in-depth insight into the make-up and drivers of many cultures around the region. Simone’s extensive professional and personal experience has made her a well-qualified coach for high-end teams and expat professionals as well as for their expat partners and children.
Simone has worked for a large array of clients among which are Unilever, Saatchi & Saatchi, Proctor & Gamble, Cargill, FrieslandCampina, Murdoch Magazines, ASML, KLM, Philips, ABN-Amro and DSM.

Practical Information

Friday 15 April 2016 (09.30 – 17.30 hrs)

Participants: max. 12 persons

Location: details will follow shortly

Investment: 725 SGD per person (incl. training materials and lunch)

Fri Apr 15, 2016
9:30 AM - 5:30 PM SGT
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108 Robinson Road
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108 Robinson Rd Singapore
In walking distance of MRT
Culture-Inc Singapore